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About

FINANCIAL SOLUTIONS FOR GROWTH

Purpose

Finlayr Framework strengthens the financial operations of sub‑$10M businesses that have outgrown informal processes and fragmented reporting. Clients gain a clearer financial structure, reduced operational friction, and a rebuilt architecture that supports consistency, transparency, and disciplined growth.

 

MISSION

The mission is to diagnose and resolve financial inefficiencies for small businesses, providing expert recommendations and frameworks that elevate operational excellence. Finlayr prioritizes understanding each client’s unique challenges and delivers actionable strategies that improve financial performance.

Through comprehensive services—including finance framework assessments and month‑end close redesigns—clients strengthen reporting, compliance, and decision‑making. The result is a finance function engineered for disciplined growth—one that supports confident leadership and keeps pace with the accelerated demands of a scaling business.

Meet the Founder:

Your Outsourced Financial Partner

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Shawnn Finney - Owner 

Principal, Financial Leadership

After 25 years leading finance and operations—from private, self‑funded businesses to $200M publicly traded companies—I’ve gained a clear perspective on what I call the complexity ceiling.

 

In organizations under $10M, the same pattern appears again and again: growth accelerates, but the finance function remains anchored in outdated processes.

Month‑end close is informal or inconsistent. Financials arrive weeks late. Reporting depends on manual workarounds and heroic effort. And for companies with a board, preparing timely, strategic decks becomes a stressful, labor‑intensive scramble.

You know your finance framework needs a fundamental shift, but adding a full‑time, six‑figure executive isn’t the right move.

Finlayr Framework exists for this exact moment.

I operate as your outsourced financial second‑in‑command—plugging directly into your business to assess your current processes, rebuild the architecture you’re missing, and establish the rigor required for disciplined growth. This isn’t traditional consulting. It’s hands‑on partnership designed to bridge the gap between where you are and where you need to be.

My work brings the structure of a seasoned Controller, COO, and CFO into your organization: forecasting discipline, operational clarity, and board‑ready reporting that supports confident decision‑making. I deliver the benefit of a 25‑year career—spanning production floors, executive boardrooms, and complex financial environments—without the overhead of a full‑time hire.

My purpose is simple: to eliminate the delays, blind spots, and uncertainty that hold back your decision‑making—whether it’s outdated reporting, slow month‑end cycles, or unclear numbers. I build a finance backbone that delivers reliable insight, operational transparency, and the confidence to make decisions at the speed your business demands.

Your Outsourced Financial Partner

8735 Dunwoody Place, STE R

Atlanta, GA 30350

762-280-3299

Finlayr operates as an advisory and financial architecture partner. The work focuses on assessment, design, recommendation, and implementation of financial and operational frameworks—not bookkeeping, account reconciliations, tax preparation, or hands‑on accounting execution. Internal staff or external accounting vendors carry out transactional activities. The role centers on defining what financials should reflect, how the finance function should operate, and which structures support disciplined, accurate reporting. Responsibility for preparing or attesting to the accuracy of financial statements remains with the client’s internal team or designated accounting provider.

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